"Pixels Before Brick & Mortar"

As early as 2016, Miami's Jade Signature luxury condo project sent prospective buyers virtual reality goggles, so as to give these folks an immersive look at the model units. Jade Signature's sales director said the VR experience created emotional connections that succeeded beyond expectations in enticing prospects to visit in person. 

According to the Miami Herald, 6% of construction companies have now implemented virtual reality technology in their workflow, and the adoption rate may leap to 15% by 2020. Inc.com also sees virtual reality and augmented reality as one of its top 5 real estate trends

Take a look at how my Swedish friend Johan Stribeck helps builders visualize construction projects!

Try Virtually Before You Buy

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According to Co.Design, shoppers made 936 million physical trips to IKEA last year, but they visited IKEA"s website 2.3 billion times, even though relatively few products are available online.

IKEA is amping up its online engagement investments. For instance, using the "IKEA Place" augmented reality app (free on the iOS App Store), I was able to project this TROFAST ($3) tub onto my desk and look at it from every angle.

And of course, IKEA also has a Matterport tour of one of their stores. Now (especially if you have a virtual reality headset) you can get lost in their big blue box from the comfort of your own home!