Saturday Reading List

There is quite a lot going on in the virtual reality world...

Via Architectural Digest: Baltimore designer Patrick Sutton has ditched fabric swatches and mood boards for virtual reality. He finds that $5000-$7000 spent on immersive digital renderings by Highrock Studios result in great ROI in the form of quick client decisions.

The Guardian has released a virtual reality dance performance called Celestial Motion, created in part by recording dancers wearing motion capture suits. This is part of The Guardian's ongoing  investments in VR content. 

Via NJ.com: Rutgers University Professor Greg Burdea has started a company based on his research on VR as a form of treatment for elderly patients suffering from cognitive impairments. 

Via tnooz: Mammoth Lakes, California produced a virtual reality promotional video with the hope that the immersive content would create emotional connections. The project outperformed expectations  especially in its ability to offer those with mobility issues the visceral experience of skiing and paragliding for the first time.

Via Geekwire: Seattle startup Onda Origins introduces consumers to coffee growers through virtual reality content, and uses blockchain to ensure a verifiable bean to coffee experience. After seeing their VR tour of a Costa Rican coffee farm, officials at Microsoft's Global Dining Services signed Onda Origins up as a supplier.

Via Fortune: Did you know that truck driver deaths account for 40% of US worker fatalities? UPS is using virtual reality for driver safety training, as is Linde, a large-scale industrial gas supplier. Considering the 50,000 truck driver shortage, it's also hoped that VR's cool factor can help bring new recruits on board.

Gearbrain interviews London-based VMI Studio, which produces life-like renders of yet-to-be-built apartments: "with a brochure you get people looking for five seconds, but in this you get people playing for half an hour." And coming soon, non-visual stimuli such as sound, temperature changes and smell: "the future of the property marketing suite will be sensory spaces that you can go into...something where you don't just walk around and see the apartment, you smell it."