From "The Perfect Thing", Steven Levy's Wired article on the iPod (which was originally code named P-68):
Consider the situation when Apple unveiled the original Macintosh in 1984. The computer badly needed a hard drive, but they were so expensive that including it in the package would have almost doubled the $2,500 price. When one finally appeared as a third-party peripheral almost a year later, it was half the size of a shoe box and cost around $2,000. It held 10 megabytes, which seemed like an enormous amount of storage at the time. Ha! The entire capacity of that 1985 disk drive is insufficient to store the MP3 file of Neil Young's "Down by the River."
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